I’m passionate about connecting great brands with consumers. In fact, I wrote a best-selling book and founded two companies, Shake Creative and CourseDriver, to do just that.

My specific focus is on membership-driven brands. I love to help golf and country clubs, yacht clubs, luxury spas and gyms gain more members and keep those members longer.

People often ask me, “Why golf?” Well, my father was a former PGA golf professional and put a club in my hands when I was three years old. My mother put a paintbrush in my other hand around the same time. Now I get to combine both my childhood loves while making my clients money!

Now, you might be wondering how I got here. Well, I received my bachelor of arts from American University’s School of Communication in Washington, D.C. where I studied Visual Media. My career began in the film and television industry – I worked on shows for the Discovery Channel, Spike TV, PBS, and Fox where I got to do all sorts of fun things like interview senators on Capitol Hill, shoot scenes on 16th century ships and work on horror movies and crime shows.

After a few years as a crew member I realized the pay sort of stunk and the hours were long. So, being young and curious, I tried my hand at a few new things in the world of marketing and mass communication. I was a video editor for a K Street PR firm. I was a camera man for a high powered Washington Lobbyist. I was a graphic designer and eventually a marketing executive for a national franchise.

All these experiences boiled down to one thing: I wanted to create stories that could connect people and move them to action. So that’s what I did. After a decade of experience I founded Shake Creative with the purpose of combining high end design, fresh marketing ideas, affordable pricing and incredible customer service.

Over the years I’ve designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. My work has won awards, but more importantly has generated millions of dollars of revenue for my clients.

Beyond enjoying my work, I also look forward to playing golf, tennis and traveling. I’m not very political but I do support the efforts to preserve the world’s indigenous cultures & languages because I think a diverse world is better for all of us. Here’s an organization I support that is working to do that.

Now that you know a little about me, why don’t you tell me a little about yourself? I’m actually a better listener than I am a talker.