My specific focus is on membership-driven brands. I love to help golf and country clubs, yacht clubs, luxury spas and gyms gain more members and keep those members longer.
People often ask me, “Why golf?” Well, my father was a former PGA golf professional and put a club in my hands when I was three years old. My mother put a paintbrush in my other hand around the same time. Now I get to combine both my childhood loves while making my clients money!
Now, you might be wondering how I got here. Well, I received my bachelor of arts from American University’s School of Communication in Washington, D.C. where I studied Visual Media. My career began in the film and television industry – I worked on shows for the Discovery Channel, Spike TV, PBS, and Fox where I got to do all sorts of fun things like interview senators on Capitol Hill, shoot scenes on 16th century ships and work on horror movies and crime shows.
After a few years as a crew member I realized the pay sort of stunk and the hours were long. So, being young and curious, I tried my hand at a few new things in the world of marketing and mass communication. I was a video editor for a K Street PR firm. I was a camera man for a high powered Washington Lobbyist. I was a graphic designer and eventually a marketing executive for a national franchise.
All these experiences boiled down to one thing: I wanted to create stories that could connect people and move them to action. So that’s what I did. After a decade of experience I founded Shake Creative with the purpose of combining high end design, fresh marketing ideas, affordable pricing and incredible customer service.
Over the years I’ve designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. My work has won awards, but more importantly has generated millions of dollars of revenue for my clients.
Beyond enjoying my work, I also look forward to playing golf, tennis and traveling. I’m not very political but I do support the efforts to preserve the world’s indigenous cultures & languages because I think a diverse world is better for all of us. Here’s an organization I support that is working to do that.
Now that you know a little about me, why don’t you tell me a little about yourself? I’m actually a better listener than I am a talker.
Here are some free tools I made to help your brand or club. Take my Brand Strength Test and find out if you’re doing the right things to gain momentum for your brand. If you’re a country club or membership organization specifically, use this Membership Value Calculator to accurately measure what one new member is worth. It just might shock you. I’ve seen quite a few jaws drop. My video series, 7 Tips for Membership Marketing, is chalked full of advice for club membership directors.
Moving Targets is a guidebook for creating and re-inventing brands in today’s on-demand world. Our culture, and consequently our marketplace, has become faster and more impersonal. Great brands have adapted by increasing their speed of delivery and learning to connect with consumers on an intimate, more emotional level. This book will teach you how to build a sustainable brand that captures a loyal customer base for your product or service. Weaving fundamental branding concepts, personal anecdotes and interviews with top executives, “Moving Targets” will help you leverage the wisdom of the top brands and apply it practically in your business.
The private club industry’s first and only show! This program covers industry news, predictions, product spotlights, trends and other current developments in the world of private clubs. If you’re involved in a golf club, yacht club, athletic club or business club, this is the show for you.
Each week, Private Club Radio features one expert guest who has the opportunity to share their story and answer questions related to their field of expertise. Guests range from association presidents to general managers, and from industry experts to product manufacturers and club vendors.
Private Club Radio is hosted by Gabriel Aluisy, founder of Shake Creative and CourseDriver. Check out privateclubradio.com for more details.
If you have a business, or you’re thinking of starting a business, this is the podcast you NEED to subscribe to. You’ll learn all the elements that make a great brand and attract loyal customers- from internal concepts like team building and creating core values to external ones such as the psychology of color in your advertising and logo designs. This show will help you set your business up for success and sustainability or give you the tools to turn your brand around.
The Branding Podcasts will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!
I’m always looking to connect with good brands and country clubs who want to be great. I’m also available to speak on branding and marketing. Please fill out the short form below and let’s get in touch!