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Work Smarter, Not Harder By Repurposing Content

When I married my wife she gave me A LOT of fashion advice. I needed it too. I was a mess! Just look at this picture and you’ll see what I mean. The best advice she gave me was to focus on buying “basics”. Having these go-to items in my closet gives every outfit a…

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Avengers Trailer for Tweets, Why I’m Not a Fan and AdWeek Agrees

Will work for tweets? This is becoming a hot trend in social media. It goes by many names such as “Flock to Unlock” and more but the premise is the same. The concept involves relying on social media interest (read fanboys) to generate buzz which unlocks a special reward. Basically it’s another form of gamification.…

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Why I shut off Pandora, It’s probably not why you think.

Pandora works on a freemium model. I get it. It’s a pretty successful model too. Pandora grossed $712 million in 2014 according to their Q4 report. When I first heard of the streaming service I thought it was groundbreaking…and it was at the time. Finding artists based on your musical taste, and streaming those tracks right…

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One Word That Will Instantly Make You More Likable

I often hear people complain about their tone getting “lost in translation” in their email and text communications with clients. Everyone has experienced this at one time or another. The sharpest of wordsmiths and most seasoned of professional writers surely have someone take what they type the wrong way from time to time. Maybe the children of the…

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How To Get More Reviews for Your Product or Service Guaranteed

Just in time for Black Friday, One Hot Tip You Have to Implement On Your Website It’s no secret that online shoppers purchase products based on user reviews. This survey found 90% of online shoppers rely on  reviews in fact. Not only that, search engines like Google use reviews as a key indicator in search rankings.…

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