Put the concepts from the The Definitive Guide to Membership Marketing into practice during a 12 month intensive course that combines mentorship with a group mastermind. This is a deep dive into Gabe’s core membership building methodology for those who want to increase their club’s membership.
Participants will meet each month for 90 minutes of education, group discussion and problem solving. In addition, participants will have a 30 minute strategy call with Gabe each month to set goals, get advice, work through specific challenges, develop an action plan and more. Finally, each club professional will be paired up with an accountability partner to help ensure that commitments become actions.
As a bonus, you’ll get exclusive access to tools and resources Gabe has used to successfully build membership at private clubs and win loyal clients for brands around the country.
Group sessions will be held on the 1st Thursday of each month at 1pm EST. One-on-one mentoring sessions as your schedule allows.
$125 per month or a one-time payment of $1,250.
Month 1 – Overview & Goal Setting
Month 2 – Defining Your Market Potential & Avatar
Month 3 – Developing a Member LifeCycle
Month 4 – Building Your Brand & Story
Month 5 – Separating Logic from Emotions
Month 6 – Developing Product Lines
Month 7 – Membership Sales Action Plan
Month 8 – 7 Elements of Highly Effective Communication
Month 9 – Digital Marketing Workshop
Month 10 -Traditional Marketing Best Practices
Month 11 – Attracting Millennials and Gen X
Month 12 – Key Performance Indicators and Analytics