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2016 Marketing and Branding Predictions

2015 Review and 2016 Marketing Predictions

As a new year quickly approaches it’s time to recap the year that was, as well as make some bold predictions for 2016. Let’s face it folks, marketing is not an inexpensive proposition. Whether it’s time or money or both, it’s important to maximize the resources you have available and generate a reasonable return on that investment. The goal of this…

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Amazon to Disrupt Grocery with Drive Thru, and Why it Should Matter to You

On-demand will always win. Until you figure out how to deliver your products and services faster, you WILL lose marketshare. It’s a reality. It’s a promise. When the wheels start moving- in this case the wheels of consumer demand for more efficient delivery – you better hop on the train or you risk watching it…

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Don’t Let Your Customers “Cut the Cord” on You

3 Tips for Building a Stronger, Faster On-Demand Brand With HBO and Showtime’s forays into cable-free subscription models, the on-demand world can officially say it has arrived. Sure, Netflix and Hulu have been providing on-demand content for years, and forward-thinking media outlets have begun releasing applications to app stores, game consoles, smart TVs and more–but…

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Work Smarter, Not Harder By Repurposing Content

When I married my wife she gave me A LOT of fashion advice. I needed it too. I was a mess! Just look at this picture and you’ll see what I mean. The best advice she gave me was to focus on buying “basics”. Having these go-to items in my closet gives every outfit a…

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Avengers Trailer for Tweets, Why I’m Not a Fan and AdWeek Agrees

Will work for tweets? This is becoming a hot trend in social media. It goes by many names such as “Flock to Unlock” and more but the premise is the same. The concept involves relying on social media interest (read fanboys) to generate buzz which unlocks a special reward. Basically it’s another form of gamification.…

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