Posts Tagged:branding

Why I shut off Pandora, It’s probably not why you think.

Pandora works on a freemium model. I get it. It’s a pretty successful model too. Pandora grossed $712 million in 2014 according to their Q4 report. When I first heard of the streaming service I thought it was groundbreaking…and it was at the time. Finding artists based on your musical taste, and streaming those tracks right…

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One Word That Will Instantly Make You More Likable

I often hear people complain about their tone getting “lost in translation” in their email and text communications with clients. Everyone has experienced this at one time or another. The sharpest of wordsmiths and most seasoned of professional writers surely have someone take what they type the wrong way from time to time. Maybe the children of the…

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What Fantasy Football Has To Do With Business & Branding

“People are so impatient these days they can’t even wait an entire football season to play their fantasy games.” That was my friend Rob’s reaction to a commercial that came on the radio for FanDuel.com.  In case you aren’t a stat obsessed couch potato on Sundays like me and the other 41 million Americans and Canadians,…

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