Why I Canceled My iPhone 6 Plus Pre-order Before Ship Date

I’ve been excited for the iPhone 6 and iPhone 6 Plus for months. Like a regular fanboy, I’ve studied tech blogs, surfed for leaked photos and poured over feature sets. I’ve had a Google Nexus phone for the past 2 years and I’m ready to switch back to Apple.

I forgot why I switched to the Android-powered Nexus in the first place. After all, I currently own five macintosh computers, two iPads and still have an older iPhone 4 I use to demo apps on. Why the heck wouldn’t my phone be an Apple device?

My Nexus has been a little buggy the last few months. The middle of the screen won’t register when I push or swipe past which causes all sorts of headaches. I end up having to switch between landscape and vertical mode in order to tweet, type my emails and perform other mundane tasks. That’s why I need a new phone desperately, and Apple’s has had all the buzz.

galaxy-s5For a while, it looked like the iPhone 6 Plus wouldn’t make it to market in time. There were rumors of production problems swirling. I was disappointed because I wanted that luxuriously big screen. Then, a couple weeks before launch, news surfaced that the Plus model would, in fact, come out with the iPhone 6. I was ecstatic.

On launch day, I pre-ordered my new iPhone and searched for a store to pick up from. Low and behold there were none. They were sold out. Bummer! I would have to wait 3-4 weeks for it to ship. “I can do this. I can wait,” I thought to myself. It had been 3 months since my Nexus screen stopped functioning properly and I have put up with it for this long. I could wait another month couldn’t I?

Well, it’s only been a week and I’ve canceled.

No, it wasn’t “bendgate”. The reason I canceled was simply time. I, in fact, cannot wait. I’m a product of an on-demand, give-it-to-me-now society. I am a poster child for it. Making me wait any longer is nothing short of torturous. My Nexus screen has driven me crazy…to the point I could not wait one more minute. Even if that phone wasn’t slightly malfunctioning, I probably would have canceled anyway. Giving me too much time has given me more reasons to explore alternatives.

I, in fact, cannot wait. I’m a product of an on-demand, give-it-to-me-now society. I am a poster child for it. 
I started searching for specs and after reading all the tech blogs with a new set of eyes, I quickly came to the conclusion the iPhone isn’t all that innovative after all. Screen resolution isn’t any better than top Android phones from HTC and Samsung. That fancy fingerprint scanner… Samsung’s got it. Does the iPhone have waterproofing? Nope. A faster processor? Nope. In fact, it quickly became apparent that it doesn’t have any features that are outstanding, other than being a product from the Apple hype machine. That’s why I switched to Android in the first place, silly me. Now I remember!

Yesterday I bought a Galaxy S5. It was on sale from T-Mobile and it saved me $250 from what I was going to pay for the iPhone 6 Plus (I buy my phones outright rather than financing them with a service contract). That’s pretty significant savings from a phone that easily matches the iPhone, and probably is a better product.

Sure, Apple sold 10 million pre-orders, but I wonder how many of those have or will continue to stick around? They lost one customer for sure….me. I’d venture to say I’m far from the only one.

We live in a world full of “wanters”, not “waiters”
You see, we live in a world full of “wanters”, not “waiters” and I’m the prime example. Apple gave me time to think logically. They had me wrapped up in the emotion to the point where I made the purchase, but they didn’t deliver. That gave me time to drift back to the logical side of my brain. The one that knows Android is a superior platform to iOS. The one that does the research on geeky specs and benchmark tests.

Speed of delivery is critical in our on-demand world. As a brand, you have to deliver faster than the next guy to stay ahead. Like I state in my book, being better is second to being faster. I’ve got an S5 in my pocket right now to prove it. I have considered waiting until next month for the Nexus 6 or the Note 4…but damn…I’m impatient.

Want more simple tricks to build your brand & crush your competition? Pick up a copy of Moving Targets.





Posted on October 1, 2014 in Brand Commentary

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